Dockers.Com/Freepants

Dockers.com is giving away thousands of Free Khakis to lucky winners who register at Dockers.com/freepants. In order to be eligible for a chance to win, you must be a resident of the United States of America as well as being one of the first 2010 to register on 2/7/10. The prize will come in the form of a $30 gift coupon applicable at the Docker.com/freepants website – those lucky few to win will be informed via email in 24 – 72 hours.

There are two ways to register for this gimmick – through an internet device or through a cellular device. Pointing the internet device to dockers.com/freepants will allow you to register which requires a first name, an email address and a zip code. However, if you prefer registering with a cellular device, you can also send a text message to 76060 and you will be guided further; the requirements remain the same.

This campaign was made national during a commercial advertisement during the Super bowl game which boasts of millions of viewers nationwide. It is said that 30 seconds of advertisement costs in millions of dollars!

However, that cost is recouped easily by the amount of eyes that see those 30 seconds; those eyes not only see the ads but then the corresponding mouths talk about it and the fame simply multiplies – Dockers.com/freepants is witnessing heavy traffic to its website since the start of the campaign and needless to say, its shareholders are more than pleased!

Dockers, as a brand name, has also seen a wide growth in its popularity among the youth – the men without pants song advertisement certainly seems to have struck the right notes! Brand recognition is the name of the game and Dockers seems to be playing it very well – the Super bowl game presents itself as an opportune moment to propel any product into the limelight and instant fame – or even notoriety!

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